TOYTRON: Building Beloved Brands through Storytelling & Play With over 25 years of experience, TOYTRON brings joy to children worldwide through its unique Media Mix strategy — combining original animation, character toys, and digital content.
Its flagship brands showcase this synergy:
Doremi Dalimi began as a toy in 2006 and evolved into a musical animation series on KBS1 in 2021. Now available on global platforms, the brand has over 50 SKUs, USD 35 million in sales, and nearly 5 million YouTube subscribers worldwide.
Harp & Friends, launched in 2014 and animated in 2022 on EBS, features an endangered seal character and raises awareness on climate change and biodiversity. It earned Korea’s Minister’s Award and reached USD 25 million in sales with 40+ SKUs.
TOYTRON operates across toys, animation, and digital content in the U.S., China, Southeast Asia, and beyond.
We welcome global partners to join us in building meaningful, story-driven brands.
