: Broadcasting

On December 2nd, 1961, MBC was established in Insadong, Seoul as the private commercial broadcasting company with the name of Hankuk Munhwa Broadcasting Corporation and transmitted its first radio signal. Now, MBC is striving to become a global media group representing the excellence of K-content.

Since was aired on Chinese CCTV in 1997, MBC has repeatedly opened up new frontiers for the ‘Korean wave’. From that has been aired in 94 countries worldwide becoming a milestone in the entire Korean wave phenomenon to making mega hits on Fox channel in the U.S. in 2019 and record ratings in Germany, France, Australia, Netherlands, among others, MBC content has been entertaining more and more global viewers. A British media consultancy, K7 Media, chose as the best format of 2019. today stands strong as the format global audience loves with remakes in 53 different countries. MBC operates an official YouTube channel as a part of our effort to keep in close touch with our viewers worldwide, and a global content website to allow overseas viewers and industry experts to access sample video of our productions with introductions in Korean, English, Chinese, and Japanese. MBC is devoted to become a global media group communicating with the world in the midst of rapidly changing media market based on our outstanding content producing capabilities.

Exhibitor Introduction




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